• slide
    Cases Studies
    Search our case
    studies database

Search our cases

San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


24/11/2023
Marisa Martínez Jiménez  |  Julio Audicana Arcas

Makro Spain (a subsidiary of the Metro group in this country) is a distribution company focused on servicing the Horeca channel (hotels, restaurants, cafes). After years of stable albeit meager growth and after overcoming a pandemic that forced the company’s customers to remain out of business, the company has an ambitious strategy for 2022:...

Topics

Food and Beverage Provider Supply chain management Change Management Ominchannel Food and beverage industry Providers Retail industry

Areas

Production, Technology and Operations Management

Language

Inglés

Type

Caso

Code

PI-237-E

Resources

Pdf Vista previa
24/11/2023
José Luis García del Pueyo  |  Belen Díaz Carrillo

Pastas Gallo é a empresa líder em Espanha do mercado das massas. A sua estratégia de marketing tem estado marcada pelas constantes inovações no produto e na forma de o consumir, sustentada por fortes campanhas publicitárias. É uma marca muito conhecida e bem posicionada, porém submetida à forte concorrência das marcas de distribuição (MDD), o...

Topics

Estrategia de marketing Evolução da empresa familiar Mercado das massas alimentares Inflação & reduflação Competir com as marcas de distribuidor

Areas

Sales Management

Language

Portugués

Type

Caso

Code

MI-232-P

Resources

Pdf Vista previa
24/11/2023
José Luis García del Pueyo

Häagen-Dazs is an international ice cream brand that competes in the premium segment boasting a perceived image renowned for its quality and sophistication. In 2019, the company embarked on a journey to reposition the brand in an effort to broaden its consumer base. Häagen-Dazs held a strong position in the senior segment, offering a value...

Topics

Customer orientation Premium food Repositioning Ice cream market Millennials & Z Packaging redesign

Areas

Sales Management

Language

Inglés

Type

Caso

Code

MI-224-E

Resources

Pdf Notas del instructor Vista previa
23/11/2023
Marisa Martínez Jiménez  |  Julio Audicana Arcas  |  Gabriel Ochoa de Zabalegui

Aldi e Lidl, retalhistas alemães, principais expoentes do fenómeno dos descontos na Europa, têm modelos de negócio semelhantes. Baseados na simplicidade operacional e em marcas próprias, defendem a premissa de que qualidade e preço não são incompatíveis. Em 2023 o seu compromisso com Espanha é claro, ambos pretendendo duplicar o seu volume de...

Topics

Crescimento MDD Eficiência Marcas de distribuição Retail Supermercados Discount

Areas

Production, Technology and Operations Management

Language

Portugués

Type

Caso

Code

PI-236-P

Resources

Pdf Vista previa
14/11/2023
José Miguel Caballero Real

Reflexión sobre el papel del órgano de administración social en materia de Gestión del Talento y de los Recursos Humanos. Qué contenidos de este ámbito de la dirección de personas pueden tener relevancia para la función estratégica y de supervisión del Consejo y qué factores inciden en esta valoración: el marco de Relaciones Laborales, las...

Topics

Consejo Administración Gestión del talento Recursos Humanos Compliance Relaciones Laborales

Areas

Management of People in the Organization

Language

Español

Type

Nota técnica

Code

DPOIN-2

Resources

Pdf Vista previa Audio
Showing 5 of 1109 results