• slide
    Cases Studies
    Search our case
    studies database

Search our cases

San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


16/05/2022
José Luis García del Pueyo

Häagen-Dazs es una marca internacional de helado que compite en el segmento premium y con una imagen percibida que destaca por su calidad y sofisticación. La empresa decidió en 2019 realizar un cambio de posicionamiento para incorporar a nuevos consumidores. Estaba bien posicionada en el segmento senior con su propuesta de valor de “lujo&placer”...

Topics

Cambio de posicionamiento Orientación al cliente Mercado de helados Alimentación premium Millennials & Z Rediseño de packaging

Areas

Sales Management

Language

Español

Type

Caso

Code

MI-224

Resources

Pdf Vista previa Audio

Areas

Company Policy

Language

Español

Type

Caso

Code

DGI-353

Resources

Pdf Vista previa

Areas

Company Policy

Language

Español

Type

Caso

Code

DGI-354

Resources

Pdf Vista previa

Areas

Company Policy

Language

Español

Type

Caso

Code

DGI-356

Resources

Pdf Vista previa
12/05/2022
José Antonio Boccherini Bogert  |  Gabriel Ochoa de Zabalegui

Zyrcular Foods (ZF) belonged to the family that owned Grupo Vall Companys, one of Europe's top meat producers. It was founded in 2019 to address the market for alternative proteins, plant-based animal product substitutes, and vegan foods. In 2021, after the first steps as a distributor of Beyond Meat and other brands, the company set up a...

Topics

Alternative proteins Foodtech Veganism Meat substitutes Sustainability Disruption in the food industry

Areas

Company Policy

Language

Inglés

Type

Caso

Code

DGI-340-E

Resources

Pdf Vista previa
Showing 5 of 1022 results