Julio Audicana Arcas

Professor of the Production, Technology and Operations Area

Máster en Economía y Dirección de Empresas, (IESE, Universidad de Navarra),
Ingeniero Industrial, (E.T.S.I.I. Universidad de Navarra)

Deputy General Manager at San Telmo Business School and Professor who is specialized in trends and business models in Retail and Food Service, and in other companies in the Food Chain. He has managed the Department of Agrifood Companies (1992-2000) and is currently a member of its Advisory Boards in IBERIA, ITALY, AMERICA and AFRICA, where the main companies that make up the food chain are represented at the highest level. His previous experience focused on consulting as Project Director related to the Supply Chain of consumer products and the Retail sector. Visiting Professor (IESE, Spain; IPADE Mexico, AESE Portugal, IDE, Ecuador and PAD, Peru).

He has been a member of several advisory bodies of the Administration at a regional and national level, he is a regular speaker at food sector events and adviser to companies (*) in the sectors: retail, food service, foodtech, ingredients based on olive oil, fresh fish and processed, processed meat, catering, production and marketing of vegetables (Morocco), production and marketing of fruit, financial advice, sweets and chocolate, agri-food and environmental analysis, global production and marketing of vegetables and legumes. His current areas of interest related to the food chain are the changes in its structure and operation at the national and international level, the evolution of the business models of the channels (retailing and food service ) and vertical and horizontal alliances throughout the food chain.

(*) Companies with which it has collaborated (currently in bold): KIMITEC group, LECLERC-Pamplona, CENDOR DE AMOS (3 Michelin stars restaurant) ; LUIS PIÑA SL, Cervezas Gran Vía (Startup), FUTURE RETAIL (Advice), HEALTHY FOOD IBERIA-VERDEO (Startup) , NUEVA PESCANOVA, EUROSEMILLAS/TANGO, CAMPOFRÍO FOOD GROUP, TELEPIZZA, DINOSOL, COMESS GROUP, PROAN (Mexico), MAKRO, TANY NATURE, RIBEREBRO, UNILEVER FOOD SOLUTIONS, CRUZCAMPO-HEINEKEN FOUNDATION, FULGENCIO SPA, CARLOTEÑA DE ASADOS, CONFIVENDIS, CHOCOLATES VALOR, BODEGAS CAMPOS, CLAVEMAYOR, FENIL AND AGQ LABORATORIOS; specialized in accompanying the people at the top in the performance of their work for an extended period of time and in provoking and moderating strategic debates with the management team on the business model, the implementation of the strategy and/or specific situations of the same .

100 Preguntas esenciales para el diagnóstico del negocio agroalimentario
Supermercado Juan Portal
IKEA Sevilla - Transportes J.L. Pantoja (A)
IKEA Sevilla - Transportes J.L. Pantoja (B)
Mercadona-Conservas Ubago: El concepto de interproveedor
Mercadona-Conservas Ubago: O conceito de "Interfornecedor"
Mercadona-Conservas Ubago: O Conceito de "Interfornecedor"
Mercadona-Conservas Ubago. Il Concetto dell'interfonitore
Mercadona-Conservas Ubago: The intersupplier concept
DIA China (A): La estrategia digital; Más allá del E-Commerce
Conad, “Persone oltre le cose”
Conad, “Persone oltre le cose”
Carrefour España2007
Carrefour España 2003
COMESS Group: La Internacionalización
Carrefour España
Unilever Food Solutions
MAKRO 2013
Zena, la entrada de Alsea en Europa
Subcontratación de operaciones logísticas (A): Definición, ventajas e inconvenientes
Subcontratación de operaciones logísticas (A): Selección y diseño de contratos
Intercambio electrónico de datos
Mercadona-Conservas Ubago: El concepto de interproveedor
Consum. La cooperativa del Arco Mediterráneo
Amazon+Whole Foods: A new player in the industry
UNES ed il Viaggiator Goloso: la costruzione di un marchio
UNES supermercados y el Viaggiator Goloso: la construcción de una marca
UNES Supermarkets e il Viaggiator Goloso: Building a Brand
Alibaba Group: Un ecosistema al servizio della digitalizzazione globale
DIA ESPAÑA: cada DIA más cerca
GLOVO : Q-commerce, l'évolution du e-commerce
GLOVO: Q-commerce, l’evoluzione dell’E-commerce
Grupo Exito: A value proposition for all
Supeco: La apuesta low cost de CARREFOUR
Covirán: El líder del detallismo independiente
DIA CINA (A): La strategia digitale; Oltre l'e commerce
Alibaba Group: Un ecosistema al servicio de la digitalización global.
GLOVO: Q-commerce, the evolution of E-commerce
Makro. The omnichannel strategy in acction
LIDL vs. ALDI: A onda do discount
Amazon+Whole Foods: un nuevo actor en el sector
Amazon + Whole Foods a new kid in the industry – Un nuovo attore in scena
Alibaba Group: An ecosystem at the service of global digitization
MAKRO, socio de la hostelería independiente
LIDL vs. ALDI: La ola del discount
LIDL vs ALDI: L'ondata del discount
Makro Omnicanalidad en acción

Autor artículos y ponencias relacionadas con la situación actual y perspectivas de futuro de la Cadena Alimentaria (producción, industria de transformación y distribución comercial/restauración), y de Casos como MERCADONA-Conservas Ubago: el concepto de Interproveedor; ZENA Grupo de Restauración; CARREFOUR (2003, 2007 y 2009); IKEA-Transportes J.L. Pantoja; PARIENTE S.A.; COVIRAN (2006 y 2014), MAKRO (2008, 2010, 2013, 2020 y 2023); COMESS Group; CONSUM Cooperativa (2012 y 2018); UNILEVER Food Solutions; ALICE.es; ZENA, la entrada de ALSEA en Europa; DIA CHINA (2016 y 2018); CONAD; AMAZON+Whole Foods; UNES (FINIPER) y el Viaggiator Goloso; GRUPO TELEPIZZA; ALIBABA Group; DIA ESPAÑA (2021); GLOVO Q-commerce (2021 y 2022); SUPECO: La apuesta low cost de CARREFOUR (2022); GRUPO ÉXITO: una propuesta de valor para todos (2022); AREAS: cuando el mundo se para (2022) y LIDL vs ALDI: la ola discount (2023).

Autor de Casos, artículos y ponencias relacionadas con la situación actual y perspectivas de futuro de la Cadena Agroalimentaria (producción agrícola, industria de transformación y distribución comercial/food service).

Profesor especializado en tendencias y modelos de negocio en el retail y food service.
Profesor Visitante en IESE (España), IPADE (México), AESE (Portugal), IDE (Ecuador) y PAD (Perú).


Areas of interest

  • Changes to the structure and functioning of the food chain on a national and international level
  • The evolution of the channels’ business models (retailing and food service)
  • Vertical and horizontal alliances throughout the food chain