Julio Audicana Arcas

Professor of the Production, Technology and Operations Area

Máster en Economía y Dirección de Empresas, (IESE, Universidad de Navarra),
Ingeniero Industrial, (E.T.S.I.I. Universidad de Navarra)

Holder of a Master's Degree in Economics and Business Management, (IESE, Universidad de Navarra - University of Navarre), Industrial Engineer, ((ETSII (Higher Technical School of Industrial Engineers) University of Navarre)
Deputy Director General of San Telmo Business School and Professor of the Operations Area. He has headed the Agri-Food Companies Department (1992-2000) and is currently a member of its Advisory Board, where the main companies that comprise the agri-food chain of Spain and Portugal are represented at the highest level. His previous experience focuses on consulting as Project Director related to the Supply Chain of consumer products and the Commercial Distribution sector. Guest Professor (IESE, Spain, IPADE Mexico, AESE Portugal, IDE, Ecuador and PAD, Peru), author of Case Studies, articles and papers related to the current situation and future prospects of the Agri-Food Chain (agricultural production, processing industry and commercial distribution / food service).

He has been a member of several advisory bodies of the Administration at community and national level, is a regular speaker of food industry events and adviser to companies (*) in the sectors: commercial distribution, food service, processed meat, catering, production and marketing of vegetables (Morocco), production and commercialization of fruits, production, financial advice, sweet and chocolate, agri-food and environmental analysis, production and global marketing of vegetables and legumes.

(*) Companies with whom he has collaborated: CAMPOFRÍO FOOD GROUP, TELEPIZZA, DINOSOL, COMESS GROUP, PROAN (Mexico), MAKRO SPAIN, TANY NATURE, RIBEREBRO, UNILEVER FOOD SOLUTIONS, FOUNDATION CRUZCAMPO-HEINEKEN, FULGENCIO SPA, CARLOTAÑA DE ASADOS, CONFIVENDIS, CHOCOLATES VALUE, BODEGAS CAMPOS, CLAVEMAYOR, FENIL AND AGQ LABORATORIES; specializing in accompanying people at the peak of the performance of their work over a long period of time and in embarking on and moderating strategic discussions with the management team on the business model, the implementation of the strategy and / or specific situations of the same.

100 Preguntas esenciales para el diagnóstico del negocio agroalimentario
Supermercado Juan Portal
IKEA Sevilla - Transportes J.L. Pantoja (A)
IKEA Sevilla - Transportes J.L. Pantoja (B)
Mercadona-Conservas Ubago: El concepto de interproveedor
Mercadona-Conservas Ubago: O conceito de "Interfornecedor"
Mercadona-Conservas Ubago: O Conceito de "Interfornecedor"
Mercadona-Conservas Ubago. Il Concetto dell'interfonitore
Mercadona-Conservas Ubago: The intersupplier concept
DIA China (A): La estrategia digital; Más allá del E-Commerce
Conad, “Persone oltre le cose”
Conad, “Persone oltre le cose”
Carrefour España2007
Carrefour España 2003
COMESS Group: La Internacionalización
Carrefour España
Unilever Food Solutions
MAKRO 2013
Covirán: El líder del detallismo independiente
Zena, la entrada de Alsea en Europa
Subcontratación de operaciones logísticas (A): Definición, ventajas e inconvenientes
Subcontratación de operaciones logísticas (A): Selección y diseño de contratos
Intercambio electrónico de datos
Mercadona-Conservas Ubago: El concepto de interproveedor
DIA CINA (A): La strategia digitale; Oltre l'e commerce
Consum. La cooperativa del Arco Mediterráneo
Amazon+Whole Foods: A new player in the industry
UNES ed il Viaggiator Goloso: la costruzione di un marchio
Amazon + Whole Foods a new kid in the industry – Un nuovo attore in scena
Amazon+Whole Foods: un nuevo actor en el sector
UNES supermercados y el Viaggiator Goloso: la construcción de una marca
UNES Supermarkets e il Viaggiator Goloso: Building a Brand
Alibaba Group: An ecosystem at the service of global digitization
Alibaba Group: Un ecosistema al servicio de la digitalización global.
Alibaba Group: Un ecosistema al servizio della digitalizzazione globale

Autor de artículos y ponencias relacionadas con la situación actual y perspectivas de futuro de la Cadena Agroalimentaria (producción, industria de transformación y canales de distribución (retailing y food service)) y de Casos como: MERCADONA-Conservas Ubago: el concepto de Interproveedor; ZENA Grupo de Restauración; CARREFOUR España (2003, 2007 y 2009); IKEA-Transportes J.L. Pantoja; PARIENTE S.A.: en busca del valor en la cadena agroalimentaria; COVIRAN: la solución del detallista independiente (2006 y 2014); MAKRO Cash&Carry España (2008, 2010, 2013 y 2020); COMESS Group: la internacionalización; CONSUM Cooperativa (2012 Y 2018); UNILEVER FOOD SOLUTIONS; ALICE.es; ZENA: a entrada de ALSEA en Europa; DIA CHINA: la estrategia digital (2016 y 2018); CONAD: “Persone oltre le cose" (2013 y 2020); AMAZON+Whole Foods: un nuevo actor en el sector; UNES supermercados y el Viaggiator Goloso: la construcción de una marca; Grupo TELEPIZZA: El líder del food delivery (2019 y 2020; ALIBABA Group: un ecosistema al servicio de la digitalización global.

Autor de Casos, artículos y ponencias relacionadas con la situación actual y perspectivas de futuro de la Cadena Agroalimentaria (producción agrícola, industria de transformación y distribución comercial/food service).

Profesor especializado en tendencias y modelos de negocio en el retail y food service.
Profesor Visitante en IESE (España), IPADE (México), AESE (Portugal), IDE (Ecuador) y PAD (Perú).


Areas of interest

  • Changes to the structure and functioning of the food chain on a national and international level
  • The evolution of the channels’ business models (retailing and food service)
  • Vertical and horizontal alliances throughout the food chain