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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


GLOVO: Q-commerce, the evolution of E-commerce

31/08/2022
Julio Audicana Arcas| Marisa Martínez Jiménez
In June 2021, Glovo, the Spanish delivery company par excellence, had just raised 450 M euros in financing and was close to 2,000 M in valuation, five years after its foundation. However, the path had not been easy for a company that was versioning the traditional concept of “errand boy” by incorporating technology. Its business model had changed several times to compete in a market dominated by giants and find its place in the world. Its latest movements sought to reach the break-even point by betting on improving profitability. Investors endorsed them. Would the strategy be good enough to counteract the impact of the recently approved “Rider Law” that forced delivery companies to hire their couriers?

Topics

Retail Services Ominchannel Quick Service

Areas

Production, Technology and Operations Management

Language

Inglés

Type

Caso

Pages

25

Code

PI-219-E

Resources

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