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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


31/08/2022
Miguel Ángel Llano Irusta  |  Teresa García García

El Grupo G. Di Martino era una empresa familiar napolitana, que se había dedicado durante 3 generaciones a la producción de pasta en el sur de Italia. En el año 2020, se disponían a internacionalizar su proyecto “Proximity”, que combinaba la distribución y la restauración (Restaushop), con el objetivo de encontrar nuevas formas de acercarse al...

Topics

Restaurante Integración vertical comercial Crisis Covid 19 Tiendas Decisiones estratégicas Innovación

Areas

Production, Technology and Operations Management

Language

Español

Type

Caso

Code

PI-230

Resources

Pdf Notas del instructor Vista previa Audio
31/08/2022
Julio Audicana Arcas  |  Jose Andrade Nuñez

En plena pandemia y con una caída del 30% de la hostelería MAKRO afrontaba el reto de acelerar su objetivo de convertirse en el socio de los más de 300.000 hosteleros de España. Eran consciente de que les quedaba camino por recorrer, pero con un ambicioso plan de marketing de guerrilla y fuerza de ventas en la calle querían conseguirlo. Se...

Topics

Hosteleria Delivery Alimentación Restauración organizada Retail Makro

Areas

Production, Technology and Operations Management

Language

Español

Type

Caso

Code

PI-232

Resources

Pdf Vista previa Audio
31/08/2022
Julio Audicana Arcas  |  Marisa Martínez Jiménez

In June 2021, Glovo, the Spanish delivery company par excellence, had just raised 450 M euros in financing and was close to 2,000 M in valuation, five years after its foundation. However, the path had not been easy for a company that was versioning the traditional concept of “errand boy” by incorporating technology. Its business model had...

Topics

Retail Services Ominchannel Quick Service

Areas

Production, Technology and Operations Management

Language

Inglés

Type

Caso

Code

PI-219-E

Resources

Pdf Vista previa
31/08/2022
Julio Audicana Arcas  |  Marisa Martínez Jiménez


En juin 2021, Glovo, la société de livraison espagnole par excellence, venait de lever 450 M d'euros de financement et frôlait les 2 000 M de valorisation, en 5 ans de vie. Cependant, le chemin parcouru n'avait pas été facile pour une entreprise qui versionnait le concept traditionnel de “coursier ” en y incorporant la technologie. Son...

Topics

Internationalization Prestations de service E-Commerce Omnicanalidad Retail Q-Commerce

Areas

Production, Technology and Operations Management

Language

Francés

Type

Caso

Code

PI-219-F

Resources

Pdf Vista previa
31/08/2022
Julio Audicana Arcas  |  Marisa Martínez Jiménez

Nel giugno 2021, Glovo, la società di consegne spagnola per eccellenza, aveva appena raccolto 450 milioni di euro di finanziamento e aveva sfiorato i 2.000 milioni di valutazione, in 5 anni di vita. Tuttavia, la strada non era stata facile per un'azienda che stava trasformando il tradizionale concetto di "fattorino" integrando la tecnologia. Il...

Topics

Internazionalizzazione Servizi E-Commerce Retail Omnicanalita Q-Commerce

Areas

Production, Technology and Operations Management

Language

Italiano

Type

Caso

Code

PI-219-I

Resources

Pdf Vista previa
Showing 5 of 1043 results