San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.
We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.
KIMITEC (2007) is a biotechnological multinational born with the challenge of changing the way food is produced. Its objective: to eliminate synthetic chemistry from food by offering natural, innovative and equally effective solutions as alternatives, without involving a higher cost for the producer. Its main activity in 2022 was agriculture,...
Miguel como irmão mais velho e proprietário de Hacienda San Rafael S.A., desejava manter a família unida como proprietários da empresa familiar. Isto exigia responder aos assuntos apresentados na última reunião de proprietários:
(I) a sucessão de Alejandro (CEO);
(II) as políticas de dividendos e de investimentos;
(III) como...
Makro Spain (a subsidiary of the Metro group in this country) is a distribution company focused on servicing the Horeca channel (hotels, restaurants, cafes). After years of stable albeit meager growth and after overcoming a pandemic that forced the company’s customers to remain out of business, the company has an ambitious strategy for 2022:...
Pastas Gallo é a empresa líder em Espanha do mercado das massas. A sua estratégia de marketing tem estado marcada pelas constantes inovações no produto e na forma de o consumir, sustentada por fortes campanhas publicitárias. É uma marca muito conhecida e bem posicionada, porém submetida à forte concorrência das marcas de distribuição (MDD), o...
Häagen-Dazs is an international ice cream brand that competes in the premium segment boasting a perceived image renowned for its quality and sophistication. In 2019, the company embarked on a journey to reposition the brand in an effort to broaden its consumer base. Häagen-Dazs held a strong position in the senior segment, offering a value...
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