Dr. José Luis García del Pueyo

Professor of the Commercial and Channels Management Area

Doctor en Ciencias Económicas y Empresariales (Universidad Autónoma de Madrid), Máster en Dirección y Administración de Empresas (ESADE, Barcelona), Licenciado en Derecho (Universidad de Sevilla)

Doctor in Economic and Business Sciences (Universidad Autónoma de Madrid - Autonomous University of Madrid), Master’s in Business Administration and Management (ESADE, Barcelona), Law Degree (Universidad de Sevilla - University of Seville)
Professor José Luis García del Pueyo boasts wide-ranging experience as a guest professor of other business schools and universities, having been Honorary Professor of Marketing and Quality at the Universidad Autónoma de Madrid - Autonomous University of Madrid, and collaborated with the Universidad del Cono Sur – Southern Cone University (Paraguay), IDE (Ecuador), Universidad de Recife - University of Recife (Brazil), ETEA-Universidad Loyola - Loyola University, ESADE-Madrid, etc. He is currently an executive advisor of Telling Insights Opinion and Markets Research Institute and Managing Partner of Holos Management, a marketing strategy and business strategy consultant. He has extensive experience in consulting and marketing management, having worked in companies such as Grupo Joly, Carbonell, Grupo Elosua, Estrella de Galicia and Market Source. He is the author of numerous Case Studies and opinion articles.

"El Toro de Osborne. Un icono renombrado". Harvard Deusto Business Review. Num 263, año 2017
"Clientes, marcas y empresas ante el nuevo teatro de operaciones" Harvard Deusto Business Review. Num 258, año 2016
"Estrella Galicia 0,0. De marca regional a desarrollo nacional". Harvard Deusto Business Review. Num 235, año 2014. "Mercadona: Renovando el modelo del éxito" Harvard Deusto Business Review. Num 274, año 2018. "La Ibense: El resurgir de una marca" Harvard Deusto Business Review. Num 285 año 2019.

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Areas of interest

  • CX brand and consumer strategy
  • Digital branding
  • Distribution Channels