José María Camacho Baena

Associate Professor of Marketing and Sales

Máster en Economía y Dirección de Empresas (San Telmo Business School), Programa de Desarrollo Académico (San Telmo Business School), Diplomado en Transformación Digital para la Alta Dirección (San Telmo Business School), Programa de Dirección Estratégica de Ventas (ESADE) y Licenciado en Derecho (Universidad de Granada)

Master's in Economics and Business Administration (San Telmo Business School), Academic Development Program (San Telmo Business School), Diploma in Digital Transformation for Senior Management (San Telmo Business School), Strategic Sales Management Program (ESADE), and Bachelor's Degree in Law (University of Granada).

He is currently the Director of Alumni at San Telmo Business School since 2008, having also directed the Executive MBA Program (2009-2011). Previously, for nearly a decade, his professional experience focused on the management and leadership of foundations supporting educational institutions, where he provided commercial and project advisory services. Since 2016, he has been a member of the Board of Directors at Martínez-Echevarría Abogados. He served on the Executive Board of the Foro del Mediterraneo for nearly a decade. His international experience includes work at the NGO Cooperación Internacional as project director in Peru (2000-2002) and in the Czech Republic (2003).

In addition, he advises companies, entrepreneurs, and executives as an external consultant on strategy, marketing, and digitalization, helping generate more business both offline and online by reviewing their business models to better align them with the new consumer. The sectors in which he has conducted consulting work with more than twenty companies have been diverse, with particular emphasis on retail, agri-food, health, logistics, services, and digital entertainment. He is certified as an ExO Consultant (2019) by OpenExO. He also completed a specialization in Ecommerce and Digital Marketing (2020) at The Valley.

He is the author of cases and technical notes and a regular contributor to the Harvard Deusto Business Review magazine.

• Cases
• Articles