This encompasses sales, marketing and commercial strategy aspects, addressing the basic business issues and the key decisions to achieve the greatest levels of efficiency in this area.
- Marketing elements: market research. The markets, segmentation and positioning.
- Product decisions (range, cannibalism, branding, etc.).
- Pricing policy.
- Policy and distribution channels.
- Advertising and promotion.
- Commercial networks and sales force.
- Commercial planning within the strategy of the company.
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