Mercedes González Dugo

Associate Professor of the Commercial Management Area

Máster en Economía y Dirección de Empresas (San Telmo Business School), Licenciada en Ciencias Económicas y Empresariales (Universidad de Sevilla)

Holder of a Master's Degree in Economics and Business Management (San Telmo Business School), Bachelor's Degree in Economic and Business Sciences (Universidad de Sevilla - University of Seville)
Professor Mercedes González Dugo combines her professional activity with a teaching job at San Telmo Business School. She has wide-ranging professional experience in the commercial and marketing fields, in service and large consumption companies, more specifically Endesa, Ono (nowadays Vodafone) and the Heineken Group, amongst others. Currently, she manages commercial consulting and marketing projects in companies and organizations operating in different activity sectors.


Areas of interest

  • Brand positioning
  • Design and deployment of commercial policies
  • Customer management Corporate Social Responsibility