Negotiation

Its aim is to improve the capacity, standard and essential activity for the executive, and that, however, is often left to one side in most cases in favor of mere intuition.



  • Nature of negotiations.

  • Competitive and collaborative negotiations.

  • Negotiation strategies.

  • Self-diagnosis of one's own style.

  • Development of Creativity.

  • Techniques and tactics in negotiation.

Professors belonging to the area

Amuedo Dorantes, José Miguel


Professor of Negotiation. Professor of Personal Communication for Business

González-Toruño , Manuel


Professor of Negotiation. Professor of Business Policy.