Negotiation

Its aim is to improve the capacity, standard and essential activity for the executive, and that, however, is often left to one side in most cases in favor of mere intuition.



  • Nature of negotiations.

  • Competitive and collaborative negotiations.

  • Negotiation strategies.

  • Self-diagnosis of one's own style.

  • Development of Creativity.

  • Techniques and tactics in negotiation.

Professors belonging to the area

Amuedo Dorantes, José Miguel


Asociate Professor and Head of the Legal and Fiscal Environment and Negotiation Area and Professor of Personal Communication for Business

González-Toruño Conejo, Manuel


Professor of the Company Policy and Negotiation Area