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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


Cosentino Group was a Spanish family-owned multinational business group that focused on the design, production and distribution of architectural and decorative solutions made from natural stone. The case focuses on Francisco, the company CEO, who in March 2011 considers what reception his strategic plan will have. It poses an investment of 190 Million dollars to achieve a 58% increase in turnover in 3 years, with sales abroad reaching 70% of total income. He faces the dilemma of consolidating already conquered markets and/or opening new ones such as Oceania and Asia. All this in the middle of a world crisis scenario, with special emphasis on Spain and Andalusia, where the Cosentino Group has decided to concentrate the production.

Topics

Innovation Technology Supply chain management Industry

Areas

Production, Technology and Operations Management

Language

Inglés

Type

Caso

Pages

32

Code

PI-197-E

Resources

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