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The horsemeat crisis in Europe and Nestle’s initiative (B)

11/10/2013
Antonio García de Castro| Rocío Reina Paniagua| José Antonio Boccherini Bogert
After the meeting, they were taken various measures among which was to map providers, start analyzing their meat orders DNA testing, ... Meanwhile appears another horse meat scandal in which Findus was affected. Each Nestlé meat suppliers send a certificate of authenticity of the meat at the request of Nestle. In February, one of these analyzes, they find that there was a batch of affected meat. Nestlé is using beef with horsemeat trace one of its suppliers. Given this, what actions should they take? How could this affected its image? What should be communicated?

Topics

Traceability Cadena de Valor Crisis Agroalimentario Calidad Agribusiness

Areas

Company Policy

Language

Inglés

Type

Caso

Pages

11

Code

DGI-232-E

Resources

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