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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


The horsemeat crisis in Europe an Nestle's intiative (C)

11/10/2013
Antonio García de Castro| Rocío Reina Paniagua| José Antonio Boccherini Bogert
Within weeks of the first Nestlé detected in consignments of meat affected, in a new analysis meat used in the production of some precooked in Spain, they meet again traces of horse meat. How do you communicate again? Do you have followed the right steps in Nestlé? How could I make sure not to return to happen? What about other products with other commodities? Were so certain systems? How can you improve in the future? Is it possible absolute security?

Topics

Crisis Traceability Agroalimentario Calidad Agribusiness

Areas

Company Policy

Language

Inglés

Type

Caso

Pages

12

Code

DGI-233-E

Resources

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