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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.

Nestlé and how to “Operationalize” sustainability

Antonio García de Castro| Rocío Reina Paniagua
This case allows to reflect on the importance or not of sustainability in a company of the 21st century. Sustainability is not only a question of making sure that the business model is able to survive, but is also about understanding that we live in a society that is in harmony with what companies intend their future business to be. Nestlé is a company that is highly focused on the long term, consequently it needs to be aligned with what society needs. There are different opinions related to this topic: is it only greenwashing or is it a strategic issue? And what is more important if we consider that sustainability is crucial for the long term: how can we make it real? How can we operationalize sustainability?


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