Employees, suppliers and customers are a fundamental part of any company. This is a major challenge for all senior managers. How to improve productivity, internal communication, relationships between different levels of the organization and the willingness to shift in increasingly changing and competitive global environments? How has a large company with more than 200 years' history and close to 1,000 employees achieved this? We will speak with the entrepreneur Ignacio Osborne, President of the Osborne Group, on the anthropological vision that the senior manager must have in order to answer these questions.