Search our cases

San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


The Heineken Beer Game

31/05/2017
Enrique Garrido Martínez
It is a simulator in which participants (individually or in teams) have to minimize expenditure on orders and inventory management in a supply chain that includes a manufacturing plant and several levels of distribution.

The Heineken Beer Game case is merely an introduction to the simulation, used to present the chain’s basic structure, explain how it works and its starting point, and finally, instruct each team on its goal.

Topics

Supply chain management Operation Simulation

Areas

Production, Technology and Operations Management

Language

Inglés

Type

Caso

Pages

11

Code

PI-173-E

Resources

Pdf Vista previa

Consultation price: 5,50€ + 21% VAT

Want a copy?

Need help or have any questions?