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Sayco: Lanzando al mercado el nuevo servicio Applicca (B)

15/07/2014
Fátima Segura Alcaide| Antonio Villafuerte Martín
El caso B (para entregar durante la sesión) describe lo que la empresa desarrolló para el lanzamiento del servicio y las dificultades que se encontraba en noviembre de 2013, pocas semanas después de su lanzamiento.

Topics

Crisis Marketing Comercial Precios Pyme Gestion Innovación

Areas

Sales Management

Language

Español

Type

Caso

Pages

9

Code

MI-128

Resources

Pdf Notas del instructor Vista previa Audio

Consultation price: 5,50€ + 21% VAT

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