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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


The case presents the commitment of Grupo Roca, the Spanish leader in the ceramics and bathroom furniture sector, to internationalize the manufacturing activities to Russia. The case analyses the evolution the company has had in the last ten years in that country, since the first plant was built until becoming the absolute market leader. The document includes interviews and statements from both the president of Grupo Roca and the general manager of Roca in Russia, as well as reflections on the future challenges of the company.

Topics

Internationalization Compsution Bathroom products industry Innovation Change Operation management Country Analysis Sectorial Analysis

Areas

Production, Technology and Operations Management

Language

Inglés

Type

Caso

Pages

44

Code

PI-162-E

Resources

Pdf Notas del instructor Vista previa

Consultation price: 5,50€ + 21% VAT

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