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Jerónimo Martins Agribusiness: From to supermarket to farm

05/09/2016
Antonio Villafuerte Martín
Jerónimo Martins Agro-Alimentar (JMA) was a new business unit oriented towards dairy, cattle and aquaculture production that the Portuguese food distribution group Jerónimo Martins was developing in March 2015. It was in line with the Group’s top management strategy of backward integration into the primary sector, aimed at securing its supply needs of some products by 2020. However, the 2015 acute price crisis in the European dairy industry made JMA’s management team reconsider its decisión.

Topics

Agribusiness Fish Production Supply chain management Agricultural and fish production Vertical integrat

Areas

Sales Management

Language

Inglés

Type

Caso

Pages

22

Code

MI-149-E

Resources

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