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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


Hamburguesa Nostra

31/08/2015
Antonio Villafuerte Martín
In October 2010, Carlos Rodriguez, CEO and founder of Raza Nostra, wondered about how to grow and expand a recently developed business unit called Hamburguesa Nostra (HN). HN manufactures and commercializes a range of 30 types of natural-made no-preservatives and high quality hamburgers (hamburguesas in Spanish). The first two HN outlets -established in Madrid- are exceeding sales expectations. Carlos is excited about HN market opportunities but he must address quite important issues, such as financing growth, how to prevent copycats, speed and way to expand, and Raza Nostra role in the future development.

Areas

Sales Management

Language

Inglés

Type

Caso

Pages

35

Code

MI-100-E

Resources

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