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We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


Ebro Puleva 2009

01/05/2009
Antonio García de Castro| Angel Ortega Sánchez
Once Spain's largest sugar company, Ebro Puleva has been transformed through a series of international acquisitions into the world's largest package rice company and second largest pasta company. In 2009, Chairman Antonio Hernandez Callejas must decide how to proceed now that the firm's sugar business has been sold. A specific question is whether the firm should sell its dairy business, which is limited to Spain. The case discusses the firm's branding strategy, approach to integration, and organizational structure used to manage a global business. The case also describes several changes in consumer behavior and the retail food market brought on by the global financial crisis.

Topics

International business Leadership Marcas Estrategia Internacional Brand Liderazgo Strategy

Areas

Company Policy

Language

Inglés

Type

Caso

Pages

42

Code

DGI-168-E

Resources

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