Peñarroya Chair of Tourism
Costa del Sol has a huge potential for the tourism sector. Tourism has been one of the main sources of economic and social development in Spain, Andalusia and, particularly, Costa del Sol.
Malaga must be the research and development academic center of the tourism industry in order to strengthen all its institutions and organizations in a way in which their managers and executives could have a place to think about the features of the sector and, therefore, consolidate the industry over the next decades.
Employees from tourism-related institutions and companies are continuously looking for better practices because of the current changes in technology, ISs, customers’ habits and new alternatives to traditional tourism.