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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


IFEMA - Feria de Madrid

01/01/2005
José Luis Lucas Tomás
El caso contiene la descripción de la historia de IFEMA que, tras 25 años de existencia, es el primer recinto de certámenes de España. El caso permite analizar "el negocio" de IFEMA, hacer un diagnóstico sobre los acontecimientos y diseñar un plan de actuación para posicionarse a nivel europeo.

Topics

Administración Pública Análisis Sectorial Empresa Pública Internacionalización Política Empresa Servicios

Areas

Company Policy

Language

Español

Type

Caso

Pages

43

Code

DGI-151

Resources

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