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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


Gymboree: American Children Fashion

09/09/2016
Jorge Bernal González-Villegas| Manuel Domínguez de la Maza
In this case study, we analyze the different strategies followed by 3 children’s fashion chains in the United States. The case describes the moment in which a Venture Capital firm acquires one of them. The management team then faces the challenge of growing the company and maintaining its profitability in the following years, aiming to sell it with a large capital gain. The strategy of the company is compared with that of others in the industry, and its circumstances and possible threats are also analyzed. Finally, there is an open discussion on the various options to make the company grow, through new channels, new countries, and new formats.

Topics

Top Management Executive Business Model Sustainability Strategy

Areas

Company Policy

Language

Inglés

Type

Caso

Pages

23

Code

DGI-273-E

Resources

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