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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


he case presents the doubts of Group Calvo’s CEO, Mané Calvo, and proposes a debate on several levels. On the one hand, the challenges in each market: how to defend profitability in mature markets, such as Spain and Italy? How to maintain the contribution of Brazil to the Group’s business growth, despite the economic crisis in the country? How to consolidate the position in Central America, threatened by new competitors? On the other, the need to align the local strategies with a global strategy: how to maximize overall growth and profitability? Finally, what to do with the fleet business, which has historically delivered uneven results? In summary: how should Calvo compete in the global market?

Topics

Strategy Emerging Markets Mature food markets Multinational Food Vertical Integration

Areas

Company Policy

Language

Español

Type

Caso

Pages

40

Code

DGI-274-E

Resources

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