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Booh (A) The launch

19/05/2021
Marisa Martínez Jiménez| Alfonso Abad
Booh Food (A) describes the launch in Málaga of a new food delivery and take-away business model. The idea is to set up a digital restaurant center with 15 kitchens in a busy location that would host different brands responsible for preparing the food only. With the support of technology and a last-mile delivery company, Booh can offer the possibility to place multi-orders and guarantee a premium delivery in less time than the leading platforms, such as Deliveroo and Glovo. The plan is to replicate the model in other cities but to do this, the company needs funding that must be supported by a successful launch. Four months after start-up come the lockdowns.

Topics

Retail Services Innovation Delivery Entrepreneuship

Areas

Production, Technology and Operations Management

Language

Inglés

Type

Caso

Pages

17

Code

PI-214-E

Resources

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