All companies wish to grow whilst increasing profits. Notwithstanding the foregoing, the path to achieving this is often riddled with pitfalls. The debate focuses on which could be the development routes to take in the medium-term horizon? How can we interact in these circumstances? In which market are we, and where can we move towards? What will new consumers, millennials and those who come next request of us? This professional workshop is geared towards finding out more, appraising and deciding on the opportunities provided by the new technological backdrop that surrounds us and its repercussion on the future of our companies.