Formando a empresarios, políticos y directivos
SEMSA 2012. Seville
The current situation is testing the business models of the Spanish food and beverage companies. The market is suffering from price pressures that are aggravated by the lethargy on consumption. It is difficult to market goods in a concentrated retail distribution that favours high-turnover products. Consumers are cautious and thrifty, but they also increasingly feel more comfortable in the digital field. Social Networks are endowing consumers the power to prescribe and to influence over brand image, unknown power until now.
This setting presents a complicated environment, but also great opportunities. It is necessary to reduce costs and improve the efficiency on the processes, as well as explore new markets or channels (international or digital) in order to reach new consumers. The internationalization is already a priority in the executives’ agenda, not only as means of searching new markets but also to acquire global competitive advantages. In addition, understanding the digital revolution and its impact on our companies and on the Food Chain is ever more necessary. SEMSA 2012 gives an opportunity to reflect on these issues and develop practical and useful ideas and conclusions:
Growing up during crisis: low-cost, diversification and internalization:
Is it possible to grow during crisis? The low-cost trend: has it come to stay? How have others achieved it? What opportunities do international markets offer? Why is it necessary to become international in order to be more competitive? What difficulties must one face in an internationalization process? What capabilities are required?
The digital revolution; a new market and a new way of doing business:
Will the food e-commerce finally take off? Is it time to sell directly to the consumer? How will the new digital environment affect the brands and their relationship with consumers? What strategy does my company should apply towards Social Media
SEMSA Seminar is an annual discussion forum for the Top Management. Its objective is to think about the challenge to compete and generate value in the Food Chain companies, by analysing the business models of the leading companies and exchanging experiences, ideas and points of view.
It uses teaching tools such as the Case Method, conferences-colloquiums and roundtable discussions. The Cases that are discussed in SEMSA are always new and specifically selected to address the Seminar’s theme. After the discussion, the Cases' main characters participate in the debate with the participants.
SEMSA offers a unique opportunity to analyse the business challenges that the companies of the Food Chain are facing, to receive practical action ideas to address them and to establish top level business relations. SEMSA Seminar sums 12 editions and 740 participants from Spain and Portugal.
The registration fee includes teaching material, breakfast, coffee and lunch. It is eligible for the subsidy of the Tripartite Foundation in www.fundaciontripartita.org
It is designed and intended for business owners, CxO-level executives and members of the Board of Directors who have the responsibility of defining or influencing the corporate strategy at companies participating in the Food Chain:
The admission is subject of approval by the Admissions Committee, depending on the necessary experience requisites.
The Case Method is an active and very practical teaching method that is used by the main Business Schools worldwide. A ‘Case’ is, essentially, a description of a real and complex business situation where different issues are posed, similar to the ones the Top Management members face with their companies on their daily tasks or at some point in their professional career. This teaching method allows to naturally develop executive and managerial skills. The Case Method is structured in three working stages:
Note: In order to take full advantage of the Seminar’s sessions, it is essential to study the academic material that will be previously sent to those who confirm their attendance.